What’s on – 30A TV
By Paul Vizzard
Business cards are important. They contain contact information, logos for branding, and probably a few words on what you do. As we enter a new decade, technology now enhances your presence in ways never seen before. Predictions are that as high as 90% of the internet traffic in the coming years will be video. Nowadays, a video introduction can save you time, and project a personal connection with customers and followers. This has led to the advent of the video business card. Your video business card, when compiled correctly, creates a memorable and visual way that will make it hard for the viewer to forget. Should you replace your paper calling card? Of course not, but you should supplement it with a short video alternative. A video business card can help you stand out from competitors, capture leads to increase conversions and improve your website’s ranking in search results. And let’s face it, even a metallic-finish, 4-color, 32 pt business card can’t showcase your personality and personal branding like a video can.
So, what steps can you take to put one together ?
The obvious, and most important, additions to your video business card are the basics. Start with an introduction of you and your company. Include your contact information. This could be your phone number, email address, and website – however you want people to get in touch with you. If you have a brick and mortar location, add your address. But then, get personal. Mention how you got started in your business, maybe recall the “spark” of an idea which became reality. People are drawn to the story behind the store, product or service. I discovered three amazing stories recently, when filming for other projects. One of which, is Katie Kahn of Kahn’s furniture in Miramar Beach. Katie told us on camera about her son who has Asperger syndrome. Finding difficulty in communicating, one day Katie was refurbishing some furniture, and her son joined in, and all of a sudden was communicating, becoming vocal. One year and a bit later, Katie’s store continues to grow, a testament to an amazing back story of how it all began. You can see her story at 30a.tv
To finish up on video business cards, one of the biggest benefits is the ability to add a dynamic call-to-action. Your call-to-action could prompt the viewer to fill out a contact form, sign-up for a newsletter, follow you on Twitter or visit another page on your website. Then be sure to add it to your website, and social media. More than 4 billion video views occur each day on Facebook. Put your video business card front and center on your business’ facebook page by setting it as your page’s featured video.
My biggest advice, if taking on video business cards as a project, is to be yourself. Leave the acting to actors, this is about you, your business, and your story. The camera will know if you are putting on a “front” and let’s face it, you wouldn’t do that in front of clients would you? And finally, relax and have fun!
If you have an idea for a video business card or want to know more about them, please contact us on our site at 30a.TV or email email@example.com
30A TV broadcasts eight live channels of original programming, including Outdoors, Real Estate, Celebrity Interviews, music videos, and comedy. Available via Itunes, Android, ROKU – Amazon Fire Stick, and at www.30a.tv