The Henderson Launches!


“Loved Locals” VIP Program

Locals can register to receive exclusive discounts and special offers on luxury accommodations, food & beverage and spa

About one month ago, The Henderson, A Salamander Beach & Spa Resort, opened its doors in Destin. Today, the finest hotel on the Gulf Coast in a generation reminiscent of a grand seaside manor of yesteryear, announces the launch of its exclusive “Loved Locals” VIP program.

Local residents of Florida’s Emerald Coast who reside between Panama City and Pensacola are welcome to register online with The Henderson to become a “Loved Local.”

In exchange for their name, address and email address on the online sign up form, The Henderson will issue a signature membership card that reads: “I Am a Loved Local at The Henderson.” The green “Loved Local” membership card can be presented at the hotel’s dining, spa and retail outlets for the cardholder to enjoy exclusive discounts and special offers year round.

Once you register online (, your Loved Locals card will be available for pick up at the Guest Services desk within 24 hours.

The “Loved Locals” offers will change every quarter, providing new reasons to return again and again to enjoy all The Henderson has to offer. Those who register will hear first hand about next season’s offers via email. The current Loved locals program offers will be listed on the registration landing page.

The introductory “Loved Local” offers begin Monday, Dec. 12, 2016 and continue through Sunday, March 1, 2017 and include the following:

Luxury Accommodations

Choose your view Gulf, Pool or Garden and enjoy great savings on a stay in The Henderson’s brand new, beautifully appointed luxury hotel guest rooms.

Mid-Week Discount rates per night — from $109

Weekend Discount rates per night — from $149

Accommodations are based on availability and some restrictions may apply.

Dining Experiences

Enjoy 25 percent off all food and beverage outlets including Primrose restaurant (serving breakfast, lunch and dinner), the Sushi bar (dinner service), Horizons bar, Sunrise poolside bar (seasonal), Sprinkles ice cream shop. This offer does not apply to special events.

Spa Experiences

Relax and indulge in great savings on wellness treatment at the luxurious Salamander Spa.

$99 – 50 minute Swedish massage

$99 – 50 minute deep cleansing facial

30 percent off spa treatment menu & spa retail

Loved Local cards are not transferable. Offers are only valid on new reservations and bookings and cannot be combined with other special offers and discounts. For more information on the Loved Locals program and to register online, visit

“We have received such a warm welcome from our community, we are thrilled to give a little back to our loyal locals,” said Douglas Hustad, General Manager for The Henderson. “We invite everyone along the Emerald Coast to come join us with their family and friends to fully experience all we have to offer. We hope you consider us your home away from home.”

For more information on The Henderson, A Salamander Beach & Spa Resort, visit

About The Henderson

The Henderson, a Salamander Beach & Spa Resort, is located along the one of America’s top beaches in Destin, Florida and adjacent to the pristine 208-acre Henderson Beach State Park. Reminiscent of a luxurious grand seaside manor of yesteryear, the resort features 170 spacious guestrooms and suites, a nature-inspired spa, Gulf-to-Table cuisine, 10,000 square feet of indoor meeting space, and 20,000 square feet of outdoor event space. It is the anchor of Henderson Beach Resort, which is owned by Memphis-based Dunavant Enterprises, Inc., and is managed by Salamander Hotels & Resorts, the luxury hotel management company founded by Sheila C. Johnson. For additional information, visit