Nicole Paloma in Grayton Beach on 30A
The Nicole Paloma brand has been part of the Grayton Beach community since 2010.
Beginning her career as a maker of children’s clothing, Nicole began sewing for her own daughters. Friends took notice and became customers. Then friends of friends starting ordering, which translated into into the business model she still uses to this day: “Make dress, sell dress, buy twice as much fabric.” As Nicole says, it’s just that simple. The quick growth and popularity took Paloma to the wholesale children’s market. Finding a massive lack of personal connection and creativity, she switched gears to work within the local beach vibe in South Walton. Designing women’s items was much more fun and working within the truck-show model, and she quickly found herself so busy that a permanent space became a necessity. In 2011 Nicole opened her doors at the shops of Grayton on Logan Lane.
Nicole’s line of women’s casual/street wear quickly expanded. With encouragement from a dear friend and beloved local, known as “Sheila the Great,” Nicole made her first couture piece for an entry into South Walton’s Artist of the Year program. This sparked Nicole’s sweet spot of creativity. That dress, named the “DelMar,” became part of a feature article in Southern Living Magazine in which Nicole modeled her own design. Excited and nervous, she submitted an application to the Cultural Arts Alliance and was awarded a spot in the inaugural 2013 South Walton Fashion Week.
Paloma went on to design her first haute couture collection. Vie Magazine recognized her efforts and named her their Rising Star, further propelling Nicole’s path forward. Her SWFW designs for 2013, 2014, and 2015 have set the foundation for her custom designs from couture to bridal to streetwear.
In 2015 Nicole Paloma moved into one of Grayton Beach’s most iconic landmarks, the Monet Monet Estate on 30A. She continues to put her talents and passions to use not only for fabric but humanity as well. She has been know to say, “We don’t sell clothes around here, we give inspiration, but the clothes do keep it all alive and flourishing.”